5 Ways AI Can Uncover Hidden Opportunities in Your Content Strategy

I’ve spent over a decade deeply immersed in the world of content marketing and strategy. From webinars to podcasts to blog posts to email marketing, my days are spent writing, editing, and revising content. (I’m finally using that English Lit degree, Dad!!) I fully recognize that most business owners don’t wake up excited to analyze blog performance or figure out which content topics will rank in Google next month.

And that’s the beauty of content marketing in 2025. You don’t have to do that anymore. Mostly.

Even when I started, content marketing success felt like an insider’s game—reserved for those who could afford fancy analytics tools or spend hours manually sifting through data. But not anymore. AI has completely flipped the script. Now, we have tools like ChatGPT that can analyze, optimize, and even predict content success in ways that were impossible just a few years ago. And these tools are accessible to everyone—not just big marketing teams with unlimited budgets. People like me (solopreneur) and you (any business owner) have greater access to functional tools and technology than ever.

And AI isn’t just changing how we create content; it’s revolutionizing the big stuff—how we strategize. If you’ve ever felt overwhelmed by content planning (raises hand), listen up—because I’m about to show you five ways AI can uncover hidden content opportunities and make your strategy sharper, smarter, and way less stressful.

1. AI-Powered Content Audits: What’s Hot, What’s Not

Imagine if your blog had a report card (they they still use those? When I was a kid they sent them home on actual paper, I cannot imagine they do that anymore). AI can “grade” your content and tell you which posts are A+ material and which ones need a retake. Traditional content audits take forever (believe me, I’ve done them, a lot). AI, however, can do this a lot faster and frankly, with a lot more accuracy than most content marketers. Obviously, you want to review and revise, but its a much more efficient way to start the process, IMO.

How to Get AI to Audit Your Content (Really, this is how you do it)

Gather the Goods: Export blog data from Google Analytics, Search Console, or Ahrefs. (Yes, this step is as unglamorous as it sounds, but necessary. If you don’t know how to do this, I can help.)

Feed It to ChatGPT: This is where you should have some knowledge of AI prompts and how to use them. But you can try one of these:

Prompt 1: AI Content Audit for Performance Insights

I have a list of my blog posts along with data from Google Analytics, including page views, time on page, bounce rate, and conversion rates. Analyze this data and tell me:

Which blog posts are performing the best and why?
Which blog posts are underperforming, and what specific improvements (e.g., headlines, keywords, formatting) could make them more engaging?
Are there any patterns in the topics or formats that seem to resonate most with my audience?

Prompt 2: AI-Powered Content Repurposing Plan

Based on my blog performance data, suggest a content repurposing strategy. Identify:

Which top-performing blogs can be turned into LinkedIn posts, Twitter threads, or Instagram carousels?
Which blog topics could be expanded into a YouTube video or a podcast episode?
Are there any posts that would benefit from being updated and re-shared?
Provide a 30-day repurposing plan to maximize engagement across multiple platforms.

Once you’ve tried these prompts, take action! If AI says a post is underperforming, don’t take it personally—refresh it with better keywords, add new examples, or give it a stronger CTA.

👉 Pro Tip: AI can also help spot internal linking opportunities. That’s right, no more "I should really link to that other post… but where did I put it?" moments.

2. AI Knows What’s Trending Before You Do

Ever wish you could predict viral trends before they explode? AI can analyze search behavior and engagement trends, so you don’t have to play guessing games.

Let’s say you want to write about AI in marketing (because I do!). Instead of writing another generic "How AI is Changing Marketing" post, AI will help you niche down into something way more click-worthy.

How to Predict Trends With AI

Check Google Trends to see if people are searching for your topic (or if it’s as dead as Vine).
Ask ChatGPT for Trend Predictions: Try, “Based on my past content performance, what AI-related topics are gaining traction?”
Make It Your Own: If "AI & SEO" is hot, don’t just regurgitate facts—add a fresh take like, “The AI SEO Cheat Sheet: Get More Traffic Without Losing Your Mind.”

3. Repurpose Like a Content Genius

You wrote a fantastic blog post. You’re proud of it. But guess what? Most people aren’t going to read the whole thing. (I know, it’s painful.)

That’s why repurposing is the secret sauce. AI can transform one piece of content into social media posts, video scripts, email newsletters, and even podcast topics.

How AI Turns One Blog Into 10+ Pieces of Content

ChatGPT for Social Captions: “Turn this blog into a LinkedIn post that doesn’t sound like a sales pitch.”
AI Video Tools (like Descript, I love this one) for YouTube & Reels: “Summarize this blog for a 60-second Instagram Reel.”
Email Newsletters: “Write an engaging email based on this blog post that makes people actually want to open it.”

👉 Pro Tip: AI can also adapt your content for different tones. Want your LinkedIn post to sound professional but your Instagram caption to have sass? AI’s got you covered.

4. Optimize Without Losing Your Sanity

Ever wonder why people’s your blogs crush it on Google while others disappear into the abyss? AI knows…

It can analyze headlines, keyword density, CTA placement, and even sentence structure to make your content perform better. Or it can help you analyze your competitors content to see what they’re doing differently or better.

How to Make AI Your Editing Buddy

Upload Your Blog Analytics to ChatGPT and ask: “What changes could improve engagement on this post?”
Test AI-Generated Headlines: “Give me five SEO-friendly, curiosity-driven headlines for this post.”
Tweak, Test, Repeat: A/B test different CTAs to see what makes people click. (Hint: "Learn More" is boring. Try "Get the Inside Scoop" instead.)

5. Spy (Ethically) on Competitors

AI doesn’t just improve your own content—it also helps you learn from your competitors. You can see what they’re ranking for, which topics they haven’t covered, and where you can swoop in and steal the spotlight.

How to Conduct an AI-Powered Competitor Analysis

Check Competitor Blogs & Social Media: Manually browse their website, blog, LinkedIn, and YouTube channels to see what topics they cover most frequently.
Google Search Hack: Search “site:[competitor’s website] [your keyword]” to see all their indexed pages related to a topic.
Use Free Tools: Google’s Keyword Planner, Ubersuggest, or Moz’s free keyword explorer can give insights into competitor keyword strategies.
Ask ChatGPT for Content Gaps: “Based on these competitor blog topics, what gaps exist in my industry that I could cover?”
Mind the Gaps: If everyone’s writing about "AI & PPC" but ignoring "AI & Organic Content," guess what? You just found your next blog

AI is Your Content Co-Pilot, Not Your Overlord

AI isn’t here to take your job—it’s here to make you a smarter, faster, and more strategic content creator.

✅ It finds gaps & trends so you’re not writing into the void.

✅ It helps you repurpose & optimize, so you’re not reinventing the wheel.

✅ It lets you outmaneuver competitors, so you always stay ahead.

👉 Ready to put AI to work for your content strategy? Upload your analytics, ask ChatGPT the right questions, and start creating smarter, more engaging content today. 🚀